Our game-plan is for an elite sweet. The healthy alternative to the conventional, high fat, high sugar donut. We want to give people donuts, regardless of predisposed health or dietary restrictions. This is our mission! We want to promote and active and healthy while redefining the (SAD) Standard American Diet by offering healthier sweets.
In order to tell you how we got here, we need to take you back to our college apartment in Austin, Texas. It was another late night, and naturally we were hungry. We had two options: fast food or donuts. And because we were (broke) college students, donuts were the obvious choice. Clearly the healthiest solution (not), but who doesn't like donuts, right?
Several nights later, we wondered what it would take to turn our favorite indulgence into our go-to healthy snack. Protein bars weren't cutting it and left a lot to be desired when it came to taste. However, we didn't just want to make a protein-packed sweet; we wanted one that everyone could enjoy regardless of their diet or health circumstances. This was a personal mission of ours inspired by family history of diabetes and obesity. Thus, The Elite Donut was born: a protein packed (15g to be exact), gluten-free, naturally sweetened donut. We've satisfied our sweet tooth and created the anytime donut, perfect for any occasion. Now we want to share our secret with you!
Co-Founder & CEO
Timothy Cole Jr.
Co-Founder & CMO